How to Write Good Content for Your Facebook Fan (Business) Page

Do you know that to write good content for a Facebook Fan Page you need to understand what your fans want to read?  If you have a niche or target market, and you are comfortable with discussing the topics they are eager for, or looking to know more about, then this is what you need to do:

You Need to Find Your Comfort Zone

If you are not in tune with your Comfort Zone or know what it is, then you will not be at ease with writing a single post for your Facebook Fan Page.  What are you comfortable writing about? How well do you know your topic?  You need to determine your expertise in the subject you will be tackling in order to use it as a stepping stone in building your email list or selling products on your website.

For example, if you are selling hair products and you don’t have an understanding of what goes into making them, how well they work with specific hair types, or you don’t give a hoot about the product, then it will be difficult to keep up a Facebook Page that makes-believe you do.  I suggest you write about a subject you’re passionate about; something you have knowledge or expertise in and feel comfortable tackling. Remember, your subject should be so interesting it will drive traffic to your page daily.  Write the wrong subject matter and your knowledge of it can turn your fans  away.

Engaging in Conversation

If you have a blog, you already know what attracts your readers.  Write content with enough details to motive your followers to keep the conversation going.  Make sure you ask questions, give links to other sources, and motivate your audience to comment on your post.

If you get this right, you will be successful in attracting and keeping your fans coming back to your page.  Also remember to interact with your fans.  That will show them you are interested in what they have to say.

You Need to Know When to Quit

Keep in mind that when you have a Fan Page your audience will receive newsfeed updates whenever you post to your wall or add a new link.  If you post content to your Page 5 or more times per day what you are doing is creating a deluge of content which will begin to overtake other feed items they are receiving.  This can be overkill.  Try to stay away from this as much as you can.  One or two posts per day are okay, especially if scheduled at different times of the day.

Another thing you want to remember not to do:  don’t link your Facebook Page to your Twitter (or other Social Media account).  What I mean is, if you post content to your Facebook Page, you don’t want the same content appearing on your other accounts.  This can be a turn off for some of your followers.  Try to remain as original in your posts as you can.

Facebook is a powerful tool with more than 500 million active users.  If used correctly, your Facebook Fan Page can be the best marketing tool for your business.  If you post content regularly to your Page and if the content motivates your Fans to interact with you or draws new fans to your page, you will be successful.

Deborah A. Mitchell
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